Video strategies for building next-gen sites and apps

Video isn’t a nice-to-have anymore. It’s an essential, strategic part of business: people now expect every video to look great and work flawlessly, no matter where they’re watching or what device they’re watching on. And that means that investing in your underlying video infrastructure is more critical than ever. It’s one of the most impactful ways you can future-proof your business and stay ahead of the competition.

Mux teamed up with the experts at O’Reilly to delve into why video infrastructure is essential today, the crucial role developers play in driving success, and how to evaluate your options for scaling video for your needs. Whether you’re looking to increase revenue, drive app engagement, or simply grow your brand, there are key strategies your team can deploy to assess your video needs and find the right partner for your goals.

In this free guide, you’ll learn the key components of today’s video ecosystem and what actionable steps you can take based on your bandwidth, resources, and tooling to determine which video solution is right for you. We’ll cover:

• Why and when video drives the success of an app or product
• The nuances behind a buy vs. build strategy when it comes to incorporating video
• How to understand and evaluate internal resources, playback experience, APIs, analytics, third-party platforms, and more
• Case studies overviewing how four businesses effectively drove results — from faster time to market to increased engagement and more — through a shift in video infrastructure strategy