JUMP Data-Driven Video is a software-as-a-service (SaaS) company that joined the media and entertainment industry in 2016 with the explicit mission to champion video service optimization. Their vision that business data - and its effective use - is the key differentiator for successful players in the industry has proven to be true.
By using Big Data, Artificial Intelligence, and Machine Learning technologies to improve video businesses’ ROI, JUMP has developed a platform to optimize audience retention, personalization, engagement, and marketing effectiveness: Everything you need to jump to the next level!
Companies such as Vodafone, Hallmark, Pureflix, TVN Pass, among others, trust JUMP to get advanced analytics and personalization for their platforms through JUMP Insights, JUMP Personalizer, JUMP Lakehouse, JUMP Business Impact, JUMP Retention, JUMP User DNA, and JUMP QoE.
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Steve Lyons, Product Manager of Mux Data @ Mux and Daniel Pérez, Data Scientist @ JUMP Data-Driven Video join together to discuss Quality of Experience (QoE) and its impact on audience retention, as QoE has become a unique source of truth for video platforms and a huge opportunity to engage video services’ audiences. In this webinar our panelists discuss: - The importance of QoE for video services and the risks of not taking into account the information it provides. - How it provides real-time access to advanced service performance information. - How to make the most of this tool to increase audience engagement, retention and customer lifetime value (CLTV).
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JUMP QoE provides users with a unique source of truth for video platforms. Leveraging Mux Data, content publishers now have real-time access to advanced video performance insights and engagement monitoring. With a complete understanding of key analytics, JUMP QoE customers can increase retention and engagement rates for their customers, and optimize the Customer Lifetime Value (CLTV) of their video audiences.
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