TL;DR: Movement used Mux to build a customizable video monetization platform where creators can sell courses, content, and community in their own branded apps. With Mux’s pricing improvements and basic encoding, Movement expanded beyond health and wellness to offer unlimited video uploads while keeping operations cost-effective — even as usage tripled.
Today, the platform has become essential for creators looking to scale and monetize outside of YouTube or Vimeo, with flexible, high-quality video hosting and no storage limits.
Creators kept hitting the same wall: every platform forced them to choose between storage limits, rising costs, or clunky third-party tools that stripped away their brand identity.
Monica McCormick, Movement's Co-Founder and Head of Marketing, heard this frustration repeatedly during customer calls. One pilates instructor wanted to build an app for her mobility and strength training videos, but platform after platform capped her uploads because her video files were too large.
Apps without storage limits offered no native video support, forcing creators to juggle multiple tools — building their app in one place, uploading videos to YouTube or Vimeo, then copying embed codes back and forth. Plus, third-party branding appeared on their videos, making their product look less professional, giving users a chance to click away to other platforms, and scattering analytics across dashboards.
Those that did offer native video without caps charged rates that were financially unsustainable for most creators.
Either way, creators faced impossible choices: accept storage caps that limited their content, pay premium prices for native video, or deal with clunky workarounds that also diluted their brand. None delivered the seamless experience creators needed.
Movement was built to eliminate these trade-offs.
Movement is the most customizable all-in-one platform for creators to monetize content, courses, and community through their own branded app.
"A lot of creators have a vision for what they want to bring to life, and then they're stuck either forcing that into a particular platform or running multiple tools together," said Samuel Hammond, Co-Founder and CEO.
Movement flips this dynamic. Instead of rigid templates, their block-based builder lets creators build the exact app experience they want while keeping everything — video uploads, content organization, and member engagement — all in one place under their own brand.
Building video at scale
After seeing creators struggle with storage limits and third-party workarounds, Movement decided adding native video was the best option to give creators the seamless, branded experience they needed.
But when Sam started researching what building that would involve, he quickly realized the complexity of video processing at scale.
"I briefly looked at AWS offerings and ways to do a video pipeline," Sam recalled. "It was just like, wow, there's so much complexity to manage around encoding, transcoding, storage, and bandwidth. And when creators upload hundreds of videos at once, those costs add up fast. It felt like something that was going to be a massive headache."
Movement's creators arrive with entire video and audio libraries ready to upload. A yoga teacher might add 100 videos during their 14-day free trial. A meditation coach could upload their 500 audio session library in their first week. Movement realized that if each upload cost significant encoding fees, they’d have to cap video uploads or price out smaller creators — both are at odds with their mission to create an accessible platform.
After extensive research — including a detailed spreadsheet comparing providers across storage, encoding, and streaming costs — Movement chose Mux because it solved their two biggest problems: handling creators uploading hundreds of videos at once without breaking the bank, while keeping the experience simple enough that creators didn't need to think about compression or file formats.
“Mux was the most cost effective provider when we looked across all the different metrics including storage, encoding and streaming,” Sam said. “It also stood out for how quickly we could get it up and running.”
The technical implementation centers on Mux's Video API integrated into Movement's Progressive Web App platform.
Now, when that same yoga teacher joins Movement, they simply drag their 100 workout videos into the interface and they're ready to stream — no file format concerns, no compression decisions, no separate platform logins.
Movement's creators don't need to worry about bandwidth costs. They focus entirely on building their business on Movement while Mux invisibly handles the technical complexity. Behind the scenes of the drag-and-drop simplicity are features like adaptive bitrate streaming, just-in-time encoding, and automatic cold storage for cost optimization.
This seamless experience shows in user behavior and feedback. Movement creators have largely shifted to the direct upload option and vocally shared their preference in Movement's community forum, pointing to the simplicity of a single workflow and the cleaner experience — without YouTube or Vimeo branding distracting from their own app.
The economics of unlimited video
At its core, Movement wants to give creators the freedom to upload as much content as they want without worrying about storage restrictions or increasing costs.
Their free plan includes three media uploads, and unlimited uploads are unlocked as part of any paid plan along with features that help creators build their businesses. Unlimited video is the primary reason users convert from free to paid, and it’s Mux’s affordable infrastructure that helped Movement sustain such an attractive plan.
Without cost-effective video hosting, Movement would have to choose between capping uploads or passing high costs to creators — both are at odds with their mission to empower creators with a better way to scale and monetize content
"The basic encoding tier was by far the biggest unlock for us," Sam said. "We have creators who upload hundreds of videos in the first few days. That would be crippling if we didn't have cost-effective encoding."
Mux's $0 encoding costs for basic quality videos, combined with automatic cold storage that applies steep discounts to unwatched content, allows Movement to absorb large upload spikes without breaking their budget.
"Our partnership with Mux has allowed us to offer enhanced video and audio hosting to our creators, without passing on extra costs. This has become a real differentiator for our creators building businesses around high-quality video, audio, and on-demand experiences," Monica said. "Our usage has grown over 3x in the last year, and Mux has actually lowered their prices during that same period.”
What’s next
Mux’s reliability has been crucial to Movement's growth. "We never hear about video problems from our creators," Sam said. "In a platform where 90% of our creators rely on video or audio as the primary value they’re monetizing, that silence speaks volumes."
With that foundation solid, Movement is already planning the next evolution based on creator requests: analytics dashboards that will show which videos get the most views, where members drop off, and how content performs over time. These insights will come through Mux Data, which is included with Mux Video.
The analytics will help creators understand what content resonates most with their audiences, allowing them to refine their offerings and grow their businesses.
"Anything we can do to make our creators more successful and more engaged with the platform is a massive benefit," Monica said.
"Video hosting is critical to our business," Monica said. "To be building on a technology we trust is absolutely critical. The less we have to think about our video infrastructure, the more we can focus on what really matters — helping our creators succeed."
