Over the past few years, necessity and creativity have opened up opportunities for companies to connect with their customers and communities in innovative ways.

Students across the UK relied on Oak National Academy to deliver virtual education during lockdown. Top recording artists leverage Maestro to build digital experiences that have transformed live concerts.

Now more than ever, video has become a core component of everything from education to entertainment to fitness and even finance. If they aren’t already, companies from every industry will be planning how to integrate video into their offerings, and developers will be the ones to build those experiences.

Google Cloud is a pillar of the developer ecosystem, and we’re excited to partner with them to provide devs with the cloud and video infrastructure they need to bring amazing live and on-demand video experiences to market.

Our CEO, Jon, sat down with Google Cloud Director, Nirav Sheth, to share best practices and strategies for getting started with video, along with insights and advice from his learnings as a startup founder.

Learn more about how Google Cloud and Mux work together, or look for Mux in the Google Cloud Marketplace.