Published on February 2, 2018 (about 6 years ago)

[Webinar]: The five Encoding mistakes everyone makes

Vasudha Sridharan
By Vasudha Sridharan1 min readVideo education

Online video is growing exponentially. A recently published study indicates that by 2021, 82% of all consumer internet traffic will be video. In a recent interview, Mark Zuckerberg signaled that “Video is a mega trend, almost as big as mobile” and social media companies like Facebook are heavily prioritizing video.

Video encoding is at the core of video streaming. Encoding affects everything downstream, from bandwidth to storage to QoS. But video encoding is complex and still too hard, and very few companies do it really well.

The good news is that the state of video encoding has changed significantly in the last 5 years. Besides moving to the cloud, there have been significant innovations in the state of video encoding, led by big publishers, startups, and the open source community alike.

The bad news is that very few publishers are taking advantages of these innovations.

On Feb 8 at 10.00am PT, Mux is hosting a webinar led by two video encoding experts, Jon Dahl and Nick Chadwick, who have done pioneering work in encoding at companies like Zencoder, OTOY, Brightcove, Twitch, and now Mux. The webinar will deep dive into how encoding has advanced over the last 5 years, upcoming developments, the biggest mistakes publishers make, and how Mux Video makes things better.

Save your spot here. Got any specific questions/ topics that you want covered? Drop us a note:

Written By

Vasudha Sridharan

Vasudha Sridharan – Director of Demand Generation

All about data-driven marketing and marketing ops for scale. Previously @ Siemens & Cumulus Networks. Reads ancient mythology, avid traveller and makes 🔥 paneer tika.

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